The most common form of marketing organization consists of ________ reporting to a marketing vice president who coordinates their activities.
A) zonal managers
B) functional specialists
C) product managers
D) area market specialists
E) brand managers

Question

Quizplus · Accepted Answer

The question describes a typical functional organizational structure in marketing, where functional specialists (such as advertising, market research, and product development) report to a marketing vice president who oversees their activities. Zonal managers, product managers, area market specialists, and brand managers can also be part of this structure, but they would report to the marketing vice president as well. Choice B best describes the main structure of the marketing organization described in the question.

The Most Common Form of Marketing Organization Consists of ________