A company selling in a national market often organizes its sales force along ________.

Question

Quizplus · Accepted Answer

Organizing a sales force along geographic lines allows for better coverage of a national market as each sales representative can focus on a specific region or territory. This can lead to more personalized and efficient sales efforts. Functional groups, product teams, and brand groups may be more appropriate for companies with a narrower focus, such as specific industries or product lines. Product categories may also be useful for companies with a diverse product portfolio but may not provide sufficient regional coverage for a national market.

A Company Selling in a National Market Often Organizes Its