Companies that produce many products for many markets may adopt a ________ marketing organization.

Question

Quizplus · Accepted Answer

A matrix marketing organization is the best choice for companies that produce many products for many markets. This type of organization combines both product and market-based structures, allowing for greater flexibility and coordination across different product lines and markets. It typically involves a team-based approach, with cross-functional teams working together to achieve common goals.

Companies That Produce Many Products for Many Markets May Adopt