________ gives products the appearance of being more environmentally friendly without living up to that promise.
A) Ambush marketing
B) Greenwashing
C) Astroturfing
D) Viral marketing
E) Green politics

Question

Quizplus · Accepted Answer

Greenwashing is the practice of giving products the appearance of being more environmentally friendly than they really are. It involves making false or exaggerated claims about a product's environmental benefits in order to deceive consumers into buying it. This is often done through the use of misleading packaging or advertising, such as using pictures of trees or other natural images to suggest that a product is eco-friendly, even if it is not.

________ Gives Products the Appearance of Being More Environmentally Friendly