Cause-related marketing is part of ________.
A) sustainability
B) corporate societal marketing
C) social media
D) global marketing
E) community marketing

Question

Quizplus · Accepted Answer

Cause-related marketing is a type of corporate societal marketing, which refers to companies aligning their business goals with social and environmental concerns. This type of marketing focuses on building a positive image for the company while also supporting a specific cause or issue.

Cause-Related Marketing Is Part of ________