The first step in the social marketing planning process is ________.
A) determining the focus of the program
B) selecting the target audience
C) setting objectives and goals
D) designing the market offering
E) finding a source of funding

Question

Quizplus · Accepted Answer

In the social marketing planning process, the first step is determining the focus of the program. This involves identifying the specific social issue or behavior to be addressed and deciding what approach will be used to change or influence the behavior of the target audience. Only after this step is completed can other elements of the planning process, such as selecting the target audience and setting objectives and goals, be effectively addressed.

The First Step in the Social Marketing Planning Process Is