Because of insincere firms jumping on the "green" bandwagon, consumers bring a healthy skepticism to environmental claims, but they are also unwilling to sacrifice product performance and quality.

Question

Quizplus · Accepted Answer

This statement accurately reflects the current market trend where consumers are concerned about the environment, but also prioritize product quality and performance. They remain cautious about green claims made by companies that may be insincere or lacking in substance.

Because of Insincere Firms Jumping on the "Green" Bandwagon, Consumers