Cause-related marketing efforts are unlikely to backfire as customers generally view the company's motives as genuine.

Name: Cause-related marketing efforts are unlikely to backfire as customers generally view the company's motives as genuine.
Brand: Quizplus
Rating: 4.8 (37 reviews)

Question

Quizplus · Accepted Answer

Cause-related marketing efforts can backfire if customers perceive the company's motives as insincere or purely profit-driven, leading to skepticism and potentially damaging the brand's reputation.

Cause-Related Marketing Efforts Are Unlikely to Backfire as Customers Generally