When a firm aims to underprice competitors and win market share, it is using a(n) ________ strategy that requires relatively less marketing skills as compared to other strategies.
A) product differentiation
B) overall cost leadership
C) focus
D) domestic customer relationship
E) price skimming

Question

Quizplus · Accepted Answer

Underpricing competitors and aiming for cost leadership is a strategy of overall cost leadership, which requires less marketing skills compared to other strategies such as product differentiation or focus. Price skimming, on the other hand, involves charging a high price for a unique product or service and is not related to underpricing competitors. Domestic customer relationship is a term that does not refer to a specific strategy.

When a Firm Aims to Underprice Competitors and Win Market