Unlike its competitors in the online air travel industry, Travelocity provides its customers with a greater variety of services such as cruise reservations, package tours, hotel bookings, and car rentals. This is an example of a(n) ________ strategy.
A) overall cost leadership
B) focus
C) differentiation
D) diversification
E) promotional

Question

Quizplus · Accepted Answer

This is an example of a differentiation strategy because Travelocity is offering a broader range of services compared to its competitors, which helps it stand out in the market.

Unlike Its Competitors in the Online Air Travel Industry, Travelocity