Which of the following is True regarding annual-plan control?
A) This control process begins by identifying the causes of serious performance deviations.
B) The tools used for this purpose are sales analysis, market share analysis, marketing expense-to-sales analysis, and financial analysis.
C) The marketing controller has the primary responsibility for annual-plan control.
D) Its purpose is to evaluate and improve the spending efficiency and impact of marketing expenditures.
E) It measures profitability by product, territory, customer, segment, trade channel, and order size.

Question

Quizplus · Accepted Answer

Annual-plan control involves using tools such as sales analysis, market share analysis, marketing expense-to-sales analysis, and financial analysis to evaluate and improve the efficiency and impact of marketing expenditures. It is not solely the responsibility of the marketing controller, and it may measure profitability by various criteria such as product, territory, customer, segment, trade channel, and order size. Identifying the causes of serious performance deviations may be a part of this process, but it is not the starting point.

Which of the Following Is True Regarding Annual-Plan Control