Anne, a beautician by profession, owns a salon in the small town of Franklin, New Jersey. Every weekend, she makes it a point to visit the other salons in Franklin to find out about the beauty services they offer to customers. Anne is attempting to conduct marketing research by ________.
A) studying customer behavior
B) forming alliances with competing firms
C) using experimental research techniques
D) checking out rivals
E) tapping into marketing partner expertise

Question

Quizplus · Accepted Answer

Anne is checking out her rivals or competitors to conduct competitive research, also known as competitive intelligence. This involves gathering information about competitors' products, prices, marketing strategies, and overall business practices. This can help Anne make informed decisions about her own business and stay competitive in the market.

Anne, a Beautician by Profession, Owns a Salon in the Small