BMW is ________ the customer experience when it offers 500 side-mirror combinations, 1,300 front bumper combinations, and 9,000 center-console combinations and provides new buyers a video link to watch their car being "born" while waiting for delivery.
A) identifying
B) synthesizing
C) integrating
D) acknowledging
E) personalizing

Question

Quizplus · Accepted Answer

Personalizing the customer experience means tailoring it to the individual's specific preferences and needs. BMW's offering of a plethora of customization options and providing a unique video link to watch their car being built provides a personalized experience for the customer.

BMW Is ________ the Customer Experience When It Offers 500