Permission marketing presumes that consumers know what they want.

Name: Permission marketing presumes that consumers know what they want.
Brand: Quizplus
Rating: 4.8 (33 reviews)

Question

Quizplus · Accepted Answer

Permission marketing is based on the idea that consumers are more likely to engage with marketing materials if they have given explicit permission for the marketer to contact them. This implies that consumers have some idea of what they want and are interested in receiving relevant marketing messages.

Permission Marketing Presumes That Consumers Know What They Want