Amtex Electronics, a consumer products brand, frequently advertises its products inside supermarkets and retail stores to promote the process of memory ________ and stimulate purchase.
A) verification
B) retrieval
C) decoding
D) formation
E) augmentation

Question

Quizplus · Accepted Answer

Memory retrieval involves accessing previously stored information, which is exactly what Amtex Electronics aims to stimulate through its in-store advertising. Verification, decoding, and formation are all steps in the memory process but do not necessarily relate to the advertising strategy described. Augmentation is not a term typically used in the context of memory and advertising.

Amtex Electronics, a Consumer Products Brand, Frequently Advertises Its Products