When State Farm uses consumer research to create a mental map of consumers that indicates that consumers perceive State Farm as conservative, safe, responsive, and convenient, they are interested in subliminal perceptions.

Question

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State Farm is interested in understanding their brand perception, not subliminal perceptions. Brand perception refers to how consumers consciously perceive and evaluate the brand based on their experiences and interactions, not the subconscious influences.

When State Farm Uses Consumer Research to Create a Mental