In segmenting its markets, an aluminum company first looked at which end-use market to serve: automobile, residential, or beverage containers. This is an example of ________.
A) macrosegmentation
B) microsegmentation
C) geographic segmentation
D) global segmentation
E) short-term segmentation

Question

Quizplus · Accepted Answer

The company is first segmenting at a high level by looking at which end-use market to serve, which falls under macrosegmentation.

In Segmenting Its Markets, an Aluminum Company First Looked at Which