The niche marketing strategy used by Tom's of Maine, which used concentrated marketing, is in line with an individual marketing strategy.

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Niche marketing and individual marketing are different strategies. Niche marketing targets a specific, often small, segment of the market with specialized offerings, while individual marketing tailors products or services to individual customers or customer segments. Tom's of Maine used niche marketing to focus on environmentally friendly and natural product enthusiasts, not individual marketing.

The Niche Marketing Strategy Used by Tom's of Maine, Which