All marketing strategy is built on segmentation, targeting, and ________.
A) positioning
B) product
C) planning
D) promotion
E) performance

Question

Quizplus · Accepted Answer

Segmentation and targeting help identify the specific needs and preferences of the target market, and positioning is the process of establishing a unique identity of the product in the minds of the customers. Therefore, all marketing strategies are built on segmentation, targeting, and positioning. Product, planning, and promotion are important components of marketing strategies, but they are primarily used to execute the segmentation, targeting, and positioning decisions. Performance is a measure of the effectiveness of the marketing strategy, but it is not a component of the strategy itself.

All Marketing Strategy Is Built on Segmentation, Targeting, and ________