The goal of positioning is to ________.
A) locate the brand in the minds of consumers to maximize the potential benefit to the firm
B) discover the different needs and groups existing in the marketplace
C) target those customers marketers can satisfy in a superior way
D) collect information about competitors that will directly influence the firms' strategy
E) help the firm anticipate what the actions of its competitors will be

Question

Quizplus · Accepted Answer

The goal of positioning is to create a specific image or perception in the minds of consumers about the brand or product, which will help differentiate it from competitors and maximize its potential benefit to the firm. Option B refers to market segmentation, while option C focuses on targeting. Options D and E relate to competitor analysis.

The Goal of Positioning Is to ________