The result of positioning is the successful creation of ________, which provides a cogent reason why the target market should buy the product.
A) an award-winning promotional campaign
B) a customer-focused value proposition
C) a demand channel
D) everyday low pricing
E) employee value proposition
Correct Answer:
Verified
Q1: All marketing strategy is built on segmentation,
Q3: The _ defines which other brands a
Q4: Positioning is the act of designing the
Q5: Positioning requires that marketers define and communicate
Q6: The goal of positioning is to _.
A)
Q7: Category membership is seen as the products
Q8: Perdue's cogent reason why a target market
Q9: _ is the act of designing the
Q10: A(n) _ is a group of firms
Q11: The competitive frame of reference defines which
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