Which of the following best describes a car company's value proposition?
A) We charge a 20 percent premium on our cars.
B) We target safety-conscious upscale families.
C) We sell the safest, most durable wagon.
D) We are the market leader in the small car category.
E) We focus on expanding in faster-growing markets.

Question

Quizplus · Accepted Answer

A value proposition is a statement that describes how a product or service brings value to customers. Option C specifically states that the company sells the safest and most durable wagon, which is a clear value proposition. The other options do not clearly state how the company provides value to customers.

Which of the Following Best Describes a Car Company's Value