Perdue's cogent reason why a target market should buy its chicken is "More tender golden chicken at a moderate premium price," also known as its ________.
A) customer-focused value proposition
B) competitive frame of reference
C) points-of-parity
D) straddle positioning
E) perceptual map

Question

Quizplus · Accepted Answer

Perdue's statement is a clear customer-focused value proposition that highlights a unique benefit that the target market will receive – more tender golden chicken. The statement also acknowledges that there is a moderate premium price which suggests that there is a competitive frame of reference. However, the statement primarily emphasizes the value proposition. There is no mention of points-of-parity, straddle positioning, or perceptual maps.

Perdue's Cogent Reason Why a Target Market Should Buy Its