Which of the following best describes BR Chicken's value proposition?
A) We sell chicken at most major malls.
B) We undertake home delivery services.
C) We target quality-conscious consumers of chicken.
D) We sell tender golden chicken at a moderate price.
E) We charge a 10 percent premium on our chicken.

Question

Quizplus · Accepted Answer

The value proposition of BR Chicken is to sell tender golden chicken at a moderate price. This suggests that they are offering quality chicken at an affordable price, which may appeal to cost-conscious consumers who do not want to compromise on taste.

Which of the Following Best Describes BR Chicken's Value Proposition