Points-of-________ are product associations that are not necessarily unique to the brand but may in fact be shared with other brands.
A) parity
B) difference
C) inflection
D) presence
E) divergence

Question

Quizplus · Accepted Answer

Points-of-parity are product associations that are not necessarily unique to the brand, but are shared with other brands in the same category. This means that they are characteristics that consumers expect a brand to have in order to be considered a legitimate player in that particular market. Examples of points-of-parity may include things like quality, price, and certain features that are common across multiple brands.

Points-Of-________ Are Product Associations That Are Not Necessarily Unique to the Brand