Which of the following criteria relates to the company having the internal resources and commitment to feasibly and profitably create and maintain the brand association in the minds of consumers?
A) differentiability
B) peculiarity
C) desirability
D) believability
E) deliverability

Question

Quizplus · Accepted Answer

Deliverability refers to the company's ability to create and maintain the brand association in the minds of consumers through their internal resources and commitment. It relates to the feasibility and profitability of the brand. Differentiability, peculiarity, desirability, and believability all relate to other aspects of creating and maintaining a brand.

Which of the Following Criteria Relates to the Company Having