________ are attributes or benefits that consumers view as essential to a legitimate and credible offering within a certain product or service class.
A) Category points-of-difference
B) Conceptual points-of-parity
C) Competitive points-of-parity
D) Category points-of-parity
E) Competitive points-of-difference

Question

Quizplus · Accepted Answer

Category points-of-parity are attributes or benefits that consumers consider to be essential for a brand to be a viable competitor within a specific category. These are the basic requirements or must-haves for brands to be considered by consumers in the decision-making process.

________ Are Attributes or Benefits That Consumers View as Essential