Marketers typically focus on brand ________ in choosing the points-of-parity and points-of-difference that make up their brand positioning.
A) equity
B) awareness
C) benefits
D) architecture
E) extensions

Question

Quizplus · Accepted Answer

Marketers focus on brand benefits when choosing points-of-parity and points-of-difference for brand positioning, as these benefits directly influence consumer perceptions and choices.

Marketers Typically Focus on Brand ________ in Choosing the Points-Of-Parity