When Coca-Cola determines the bottled-water competitors for its Dasani brand by identifying the products or sets of products with which a brand competes and which function as close substitutes, it is determining Dasani's ________.
A) customer-focused value proposition
B) points-of-parity
C) points-of-difference
D) category membership
E) brand mantra

Question

Quizplus · Accepted Answer

Coca-Cola is determining the category membership of Dasani by identifying its bottled-water competitors.

When Coca-Cola Determines the Bottled-Water Competitors for Its Dasani Brand