Epic Inc., a firm that produces chairs for offices, uses comparative advertising to inform consumers that its products offer the same features and quality as the competitor's. This is an example of a(n) ________ attack.
A) guerilla
B) frontal
C) encirclement
D) bypass
E) flank

Question

Quizplus · Accepted Answer

Comparative advertising is a frontal attack strategy where a company directly compares its product to that of a competitor in advertising or marketing materials to highlight the superiority of their product.

Epic Inc, a Firm That Produces Chairs for Offices, Uses Comparative