A marketing manager has decided to "leapfrog" the competition by moving into cutting-edge technologies. This indirect approach to attacking competition can be characterized as a(n) ________ attack.
A) flank
B) encirclement
C) bypass
D) guerrilla
E) frontal

Question

Quizplus · Accepted Answer

The marketing manager is not directly attacking the competition but rather is bypassing them by moving into cutting-edge technologies. This is a bypass attack strategy.

A Marketing Manager Has Decided to "Leapfrog" the Competition by Moving