A brand audit can assess the health of a brand and uncover sources of brand equity.

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A brand audit is a comprehensive examination of a brand's current position in the market compared to its competitors. It helps identify areas of strength and weakness in the brand's current marketing strategy, as well as opportunities for growth and improvement. A brand audit can also uncover sources of brand equity, such as brand associations, brand awareness, perceived quality, and brand loyalty.

A Brand Audit Can Assess the Health of a Brand