When a shopper purchases new shoes, he or she expects the shoes to cover his or her feet and allow him or her to walk unobstructed. This is an example of what level in the consumer-value hierarchy?
A) pure tangible good
B) basic product
C) augmented product
D) potential product
E) generic product

Question

Quizplus · Accepted Answer

The shopper's expectation of new shoes covering his or her feet and allowing unobstructed walking is at the level of basic product, which refers to the core benefit or service that the product offers to the customer.

When a Shopper Purchases New Shoes, He or She Expects