Purchasers of theatre tickets receive a 20 percent discount if they purchase and pay for the full season at one time. This is an example of what type of product-mix pricing?
A) mixed bundling
B) pure bundling
C) product line pricing
D) captive-product pricing
E) two-part pricing

Question

Quizplus · Accepted Answer

This is an example of mixed bundling, where multiple products or services (in this case, theatre tickets for the full season) are offered together at a discounted price compared to purchasing them individually.

Purchasers of Theatre Tickets Receive a 20 Percent Discount If