Some firms might delay the launch of their products until after the competitor has borne the cost of educating the market. Such an entry is called ________ entry.
A) strategic payoff
B) parallel
C) balancing
D) late
E) compensating

Question

Quizplus · Accepted Answer

The entry where a firm delays its product launch until after the competitor has educated the market is called late entry. This strategy allows the late entrant to benefit from the initial market development initiated by the first mover and avoid the high costs and risks associated with educating the market.

Some Firms Might Delay the Launch of Their Products Until