Some firms might delay a new product launch until after the competitor has borne the cost of educating the market and its product may reveal flaws the late entrant can avoid. This can be classified as a parallel entry.

Question

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This strategy is known as a "late entry" strategy, not a parallel entry. Parallel entry refers to entering the market at the same time as competitors, whereas late entry involves entering after competitors have already established themselves.

Some Firms Might Delay a New Product Launch Until After