An IABC survey of CEOs showed which of the following regarding the value of public relations?
A) It pays nearly a 200 percent return on investment.
B) It was viewed as a negative investment throughout much of the 1990s.
C) The jury is still out; it is too soon to tell.
D) Although it makes people feel good, one cannot place a value on it.
E) It is a good long-term investment, but a poor short-term investment.
Correct Answer:
Verified
Q13: _ is service many public relations agency
Q14: Serving as an organizational spokesperson can be
Q15: The trend toward purchasing expert communication services
Q16: Which is NOT considered major source of
Q17: person who formulates recommendations and advises management
Q19: The standard industry practice among public relations
Q20: Where do public relations firms operate?
A) In
Q21: Public relations provides generally mediocre return on
Q22: "Turf battles" between public relations personnel and
Q23: One advantage of using outside public relations
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