The systematic and objective categorizing of content is known as:
A) intercept surveys.
B) focus groups.
C) content analysis.
D) marketing research.
E) none of the above.
Correct Answer:
Verified
Q12: Public relations research should be conducted
A) before
Q13: Analysis of key messages, number of brochures
Q14: The use of existing information in books,
Q15: Which of the following questions should one
Q16: budget is usually divided into two categories,
Q18: As practitioners move away from "seat-of-the-pants" practices,
Q19: Which of the following situations do not
Q20: The most precise random sampling is usually
Q21: All public relations objectives are "motivational."
Q22: Mail questionnaires typically have low response rates.
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