You have been placed in charge of public relations campaign to stop teenagers from texting while driving.To make your message more persuasive, you decide to shoot series of social media videos that follow the life of famous teenage musician through texting-related car crash and his painful recovery.You are mostly using the following technique(s):

Question

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By using a dramatic story featuring a famous teenage musician, the campaign is using the technique of drama and stories (A) to persuade teenagers to stop texting while driving. Additionally, by focusing on a famous musician, the campaign is using the technique of endorsements (C) to add credibility and authority to the message. Therefore, the correct answer is D, which incorporates both strategies. Emotional appeals (E) may also be used in the videos to further persuade teenagers. Surveys and polls (B) are not utilized in this specific campaign strategy.

You Have Been Placed in Charge of Public Relations Campaign