You Are the Public Relations Practitioner for an Athletic-Related Organization

You are the public relations practitioner for an athletic-related organization, and sportswriter asks you for free tickets for high-profile game for himself and some of his colleagues.He has provided you with solid, unbiased coverage over the years and has never asked this of you before.You are confident your relationship would not change whether you extended the favor or not.What would you do? What would you say to him? How did you come to this decision? Include specific ethical considerations in your answer.