Why should public relations practitioners be sensitive to women as an audience?
A) If they are not, they may be threatened with lawsuits.
B) The male market is dwindling steadily.
C) Women now exert more political and social control than ever.
D) Women account for 25 percent of the U.S. workforce.
E) They are more likely than ever to be coworkers.

Question

Quizplus · Accepted Answer

Women now hold significant political and social influence and ignoring their perspectives and values can lead to negative consequences for a brand or organization. It is important for public relations practitioners to understand and cater to the needs of this audience in order to avoid backlash and maintain positive relationships with the public.

Why Should Public Relations Practitioners Be Sensitive to Women as an Audience