Why do corporations sponsor various events that are covered by the media?
A) To cut through the media clutter.
B) To please company stockholders.
C) To establish brand identity.
D) A and C only.
E) To achieve an immediate return on investment.

Question

Quizplus · Accepted Answer

Corporations sponsor various events that are covered by the media to cut through the media clutter and establish brand identity. By sponsoring events, corporations can differentiate themselves from their competitors and generate positive publicity that reaches a large audience. This helps to establish a strong brand identity and increase brand recognition among consumers. Additionally, sponsoring events can help to create a positive image for the corporation and strengthen relationships with key stakeholders, such as customers, employees, and the media. However, achieving an immediate return on investment is not typically the primary goal of event sponsorship.

Why Do Corporations Sponsor Various Events That Are Covered by the Media