The centerpiece of Coke's Open Happiness" campaign was
A) using social media to focus on the unity of humanity.
B) highlighting Coke's bid for the World Cup.
C) encouraging product trials by opinion leaders.
D) using social media to outpace the recent Pepsi campaign.
E) going global with new soda flavors.

Question

Quizplus · Accepted Answer

The "Open Happiness" campaign was centered around the idea of bringing people together and promoting unity, which is reflected in the focus on social media as a platform for sharing positive experiences and emotions. While Coke's sponsorship of the World Cup and product trials may have been part of the campaign, they were not the main focus. Outpacing Pepsi was also not the main goal. Going global with new soda flavors may have been a separate initiative, but it does not relate directly to the "Open Happiness" campaign.

The Centerpiece of Coke's Open Happiness" Campaign Was