Messages are most persuasive if they cause ________ fear and provide definite actions that can be taken to avoid the feared outcome.

Question

Quizplus · Accepted Answer

Messages that cause high levels of fear can be more persuasive as they capture the attention of the audience and motivate them to take action. However, simply inducing fear is not enough. The message must also provide definite actions that can be taken to avoid the feared outcome. This gives people a sense of control over the situation and increases the likelihood that they will take the suggested action.

Messages Are Most Persuasive If They Cause ________ Fear and Provide