Using classical conditioning, some advertisers attempt to create pleasant feelings in us when they make their commercials. How do they do this?

Question

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By pairing a neutral product with attractive people or places, advertisers are attempting to create a positive association between the product and the positive feelings we have towards the people or places being shown. This is an example of classical conditioning, where a neutral stimulus (the product) is paired with a positive stimulus (the attractive people or places) to create a positive response in us.

Using Classical Conditioning, Some Advertisers Attempt to Create Pleasant Feelings