In which stage of the product life cycle should product strategy focus on improved cost control?
A) introduction
B) growth
C) maturity
D) saturation
E) inflation

Question

Quizplus · Accepted Answer

During the maturity stage of the product life cycle, sales growth peaks and starts to slow down, which makes it crucial for the company to focus on cost control to maintain profitability. By this stage, product development costs have already been incurred, so cost control becomes a significant factor in determining profits. Focusing on cost control in the maturity stage also ensures that the company does not lose sales to competitors who offer a lower price. Therefore, the product strategy should focus on improving cost control during the maturity stage.

In Which Stage of the Product Life Cycle Should Product