Starbucks Coffee's approach to choosing new café locations is largely based on executive intuition, not sophisticated models and site selection technology.

Question

Quizplus · Accepted Answer

Starbucks uses sophisticated models and site selection technology, including geographic information systems (GIS), to analyze data on demographics, traffic patterns, and the presence of other businesses to choose new café locations, rather than relying solely on executive intuition.

Starbucks Coffee's Approach to Choosing New Café Locations Is Largely