Starbucks Coffee's use of geocoded demographic and consumer data in site selection decisions is an example of the use of a Geographic Information System, or GIS.

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Starbucks' use of geocoded demographic and consumer data in site selection decisions involves the use of a GIS, which is a system that integrates spatial and non-spatial data to analyze and make decisions based on geographic information.

Starbucks Coffee's Use of Geocoded Demographic and Consumer Data in Site