Which of the following statements regarding Starbucks Coffee is False?
A) The firm plans to open three new cafes per day around the world.
B) The firm uses GIS to evaluate every site decision.
C) The firm's cafes are exclusively in traditional settings: malls, tourist areas, and airports.
D) The firm places cafes into ever more innovative locations.
E) The firm put cafes in Japan, even though that country had no GIS data available.

Question

Quizplus · Accepted Answer

The statement that the firm's cafes are exclusively in traditional settings is false. Starbucks has put cafes in non-traditional locations such as inside hospitals, grocery stores, and on college campuses.

Which of the Following Statements Regarding Starbucks Coffee Is False