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Using the Factor Ratings Shown Below, Determine Which Location Alternative

Question 124

Essay

Using the factor ratings shown below, determine which location alternative should be chosen on the basis of maximum composite score.
 Location  Factor  Weight ABC Easy access 0.15867290 Parking facilities 0.20727791 Display area 0.18869090 Shopper (walking) traffic 0.21948680 Neighborhood wealth 0.16998981 Neighborhood safety 0.10968575\begin{array} { | l | c | c | c | c | } \hline & & { \text { Location } } \\\hline \text { Factor } & \underline { \text { Weight } } & \underline { \mathrm { A } } & \underline { \mathrm { B } } & \underline { \underline { \mathrm { C } } } \\\hline \text { Easy access } & 0.15 & 86 & 72 & 90 \\\hline \text { Parking facilities } & 0.20 & 72 & 77 & 91 \\\hline \text { Display area } & 0.18 & 86 & 90 & 90 \\\hline \text { Shopper (walking) traffic } & 0.21 & 94 & 86 & 80 \\\hline \text { Neighborhood wealth } & 0.16 & 99 & 89 & 81 \\\hline \text { Neighborhood safety } & 0.10 & 96 & 85 & 75 \\\hline\end{array}

Correct Answer:

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A is best (87.96), followed by C (85.16)...

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